The City of Hollywood’s Office of Communications, Marketing & Economic Development (CMED) is open for business, compiling information to assist Hollywood businesses throughout the duration of the COVID-19 pandemic. We encourage you to check the City of Hollywood’s webpage, sign up for City and Business email/text updates, and follow us on Facebook. Our team is available to talk you through any of your business-related issues. Contact us at 954.921.3620 or by email.
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Is Your Commercial Property Ready For An Update? Would $25,000 Help?
The Commercial Property Improvement Program (CPIP) is an incentive program designed to improve the facades of publicly or privately owned commercial or industrial buildings along specific commercial corridors. This program is based on the premise that exterior improvements to commercial buildings in highly visible locations will stimulate private investment, attract customers, and result in new economic opportunities. Grant funding is available to commercial and industrial property owners that intend to restore, renovate or improve their property. Click here for more information on CPIP.
Interested participants are encouraged to watch a Public Information Session recording to learn how to apply for this reimbursable grant (see below).
CPIP Public Information Sessions
Wednesday, June 9 • 3:00 p.m. • Watch the Recording
Wednesday, June 16 • 11:00 a.m. • Watch the Recording
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Free Business Assistance Programs For City Residents And Business Owners
The City of Hollywood’s Office of Communications, Marketing + Economic Development partners with Broward SCORE to provide educational and advisory services to City residents and small business owners.
This partnership is a part of the City’s “Backing Business” initiative, as these supportive programs aim to help the City’s economy grow. Resources available to the City’s start-up and small business community include:

| Advanced Business Solutions Team: Broward SCORE provides a team of seasoned business specialists to help your existing small businesses identify growth opportunities, solve problems, and plan for the future. Through a series of meetings, the Advanced Business Solutions Team works with your management team to devise a plan for achieving your objectives.
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| One-on-One Business Mentoring: Broward SCORE offers personal remote mentoring sessions with local seasoned business professionals who are committed to helping our local business community stronger through these difficult times. Book your phone or video mentoring session online. Sessions are typically one-hour in length. Prepare to discuss any opportunities or problems your business may be facing. |
 | Business Education Program: Workshops on a diversity of business topics are scheduled throughout the remainder of the year and will be offered virtually utilizing a live webinar format. Many of the webinars will focus on pandemic recovery topics and led by local business professionals with specific knowledge on starting and running businesses in Broward County and the City of Hollywood. |
Founded in 1964, Broward SCORE is a non-profit 501 (c)(3) with over 70 volunteer mentors, workshop presenters, and business support personnel. The chapter offers a diverse program of business support services throughout the year and is provided at no-cost to start-ups, existing businesses, or those who are thinking of starting a business. More information on these exciting new programs can be found here: https://broward.score.org/city-hollywood-cmed
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Time Management Participate in this webinar and learn about some commonly employed time management practices, including: Pareto analysis, a problem solving technique.
Monday, August 22 • 6:00PM • Webinar • Free • Register _____________________________________________________ Government Contracting & Positioning Webinar This webinar will offer an overview of the steps required to position oneself for Government Contracting. The Federal Government is the largest buyer in the U.S, spending billions in products and services annually. The following topics will be covered:
- Laws and Regulations
- Three Phases of the Acquisition Process
- Methods of Procurement
- Types of Contracts
- Social Economic Interests
- Get Registered
Tuesday, August 23 • 1:00PM • Webinar • Free • Register _____________________________________________________ Plan Your Website for Online Success You know you need a website for your business. But, how do you set it up for online success? First, you need to have a solid plan in place. Fortunately, this webinar will help with exactly that!
Tuesday, August 23 • 6:00PM • Webinar • Free • Register _____________________________________________________ The Black Business Summit on FUNDING ”Where’s the MONEY & how can I get some” The number 1 issue for Starting, Stabilizing, Sustaining and Growing a business owned by minorities and women is MONEY-FUNDING. This summit will provide insight and introductions to potential sources of funding to start or expand a business.
Thursday, August 25 • 11:30AM • Webinar • Free • Register _____________________________________________________ Breathe Life Into Your Brand Building your brand is often an intangible aspect of running your business, but it is vitally important. Branding is the reason customers pay twice as much for one product over another. Building a strong brand will help you stand out, communicate your brand message, reach your target audiences more effectively and transform your business. During the webinar, you will review current brands and their meaning, why specific colors and fonts are chosen and what a brand means in other languages, and simple, practical tips on defining and building a strong brand. Thursday, August 25 • 1:00PM • Webinar • Free • Register _____________________________________________________ Growth strategy and analysis Do you feel like you’ve reached a plateau in your business? Do you want to keep growing your business but don’t know if it’s sustainable? Learn strategies to help you grow your business effectively and sustainably step by step.
Thursday, August 25 • 6:00PM • Webinar • Free • Register _____________________________________________________ How to Use Youtube to Grow Your Business Get best practices for creating a YouTube Channel that drives engagement with your business and promotes your products or services. You’ll learn how to set up a YouTube channel, how to create effective videos and how to measure results.
Friday, August 26 • 8:30AM • Webinar • Free • Register _____________________________________________________ |

If you are willing to roll up your sleeves and work with the instructors in this workshop, you'll gain a good understanding of the specific challenges and opportunities you will face during the journey. You will learn about financial plans, a marketing plan, and an estimation of the funding you will need to get started. Register.
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Take Part in the Green City Summit!
Reserve your spot for the inaugural Green CITY Summit hosted by CITY Furniture. Hear from sustainability experts and industry leaders. Get a first-hand look at CITY's fleet and share best practices amongst CITY's leaders in recycling, facilities, product, and more.
Thursday, August 25, 2022
3p.m.-6:15p.m.(Dinner to follow)
Broward Performing Arts Center
201 SW 5th Ave, Fort Lauderdale, FL 33312
RSVP required, space is limited.
Register
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Register here: https://oesbd-broward-org.zoom.us/webinar/register/8316583299122/WN_Kd9-Eok1S0WlIsBIlN5StQ?mc_cid=e71345eb9a&mc_eid=e0b2edb21c
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2022 FLORIDA INTERNATIONAL TRADE AND CULTURAL EXPO (FITCE)

Join Broward County's Office of Economic and Small Business Development (OESBD) and partners at the Florida International Trade and Cultural Expo (FITCE) October 19th & 20th at the Greater Fort Lauderdale / Broward County Convention Center. General Admission is FREE - Learn more and register
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Missed our Virtual Open House?
Click here to watch the recording and learn about all of the FREE resources available to your Hollywood business.
Password: OpenHouse2021
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SBA and Treasury Announce Simpler PPP Forgiveness for Loans of $50,000 or Less
The U.S. Small Business Administration (SBA), in consultation with the Treasury Department, released a simpler loan forgiveness application for Paycheck Protection Program (PPP) loans of $50,000 or less. This action streamlines the PPP forgiveness process to provide financial and administrative relief to America’s smallest businesses while also ensuring sound stewardship of taxpayer dollars.
The Treasury and SBA have also eased the burden on PPP lenders, allowing lenders to process forgiveness applications more swiftly. On October 2, the SBA began approving PPP forgiveness applications and remitting forgiveness payments to PPP lenders for PPP borrowers.
Click here to view the simpler loan forgiveness application.
Click here to view the instructions for completing the simpler loan forgiveness application.
Click here to view the Interim Final Rule on the simpler forgiveness process for loans of $50,000 or less.
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The South Florida Regional Planning Council (SFRPC) has secured funds from the U.S. Department of Commerce Economic Development Administration (EDA) to capitalize a small business revolving loan fund for businesses adversely impacted by Coronavirus. These funds, provided pursuant to the March 2020 Coronavirus Aid, Relief and Economic Security Act (CARES Act), will be administered by the SFRPC through its Revolving Loan Fund CARES Act Program.
$5,380,000 is available for businesses. Click here to learn more and apply.

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County Loans Available for Small Businesses and Non Profits
The County Commission has approved funding for the Southern Opportunity and Resilience (SOAR) Loan Fund. This funding will provide flexible, affordable capital up to $100,000 and free business support services to small businesses and nonprofits in Broward County to help them navigate and rebuild from the Covid-19 economic crisis. The loans are designed to reach the smallest of small businesses and those that have been historically underbanked, including those in rural areas and those owned by women, people of color, and immigrants. The fund will be administered by NDC on behalf of the County.
NOTE: To be eligible for a SOAR Fund loan, a small business must meet the requirements. The pre-application should be completed and submitted by the owner of the business with the largest ownership interest, and all owners with more than 20% ownership will be required to attest to the information provided. Learn more here: SOAR Fund | Connect2Capital.
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Available Grants and/or Loans and Credit Program
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Safe & Clean Pledge: Show Your Commitment to Safely Welcoming Visitors
As Florida is currently among the top states for COVID-19 cases, and cases nationwide are rising, we need to reinforce and showcase that our entire community has a united front to proactively mitigate the spread of COVID-19 and that we are a safe and welcoming destination for all to enjoy.
Thank you to those of you who have taken the Visit Lauderdale Safe & Clean Pledge! More than 350 businesses have taken the pledge. Together we are instilling confidence among residents and travelers that we are committed to their safety and well-being.
If you haven’t already done so, please consider taking the Visit Lauderdale Safe & Clean Pledge today at sunny.org/pledge. Registration takes very little time, and it is FREE. Taking the pledge aligns with CDC recommended guidelines, and your business will be promoted as part of Visit Lauderdale’s marketing efforts on the program.
Upon taking the pledge, you are invited to display the destination’s clearly stated Safe & Clean protocols. You will receive:
• A downloadable Safe & Clean pledge to print and display
• A physical poster delivered to place of business to display
• The Safe & Clean logo will be added to your listing on sunny.org
CLICK HERE TO TAKE THE PLEDGE NOW
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COVID-19 Reopening Guide for Small Businesses
COVID-19 has impacted every business differently, and every business will face tremendous challenges as our nation recovers from the coronavirus pandemic. This guide will walk you through the steps your business will need to take to reopen as restrictions are lifted across the country and your business prepares for the "new normal."
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Hollywood Broadwalk's Expanded Temporary Cafe Zone Has Been Discontinued
Due to the issuance of Governor Ron DeSantis’ Emergency Order 21-102, suspending all COVID-19 restrictions on businesses, which includes indoor capacity limits and social distancing requirements, the City of Hollywood’s designated Temporary Café Zone along the Hollywood Beach Broadwalk has been discontinued.
As an expansion of the Permanent Café Zone, the City's Temporary Café Zone was in effect to assist Hollywood businesses heavily impacted by COVID-19 safety measures by providing the opportunity to expand their dining areas onto the Broadwalk to allow for additional seating while keeping 6 feet between parties.
Effective immediately, only the area in the Permanent Café Zone indicated below may be utilized for outdoor seating by those businesses with Café Table Permits through the City’s Division of Engineering, Transportation and Mobility. If your business does not currently have a City permit for outdoor seating, please click here for information on how to apply.

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Vacation Rental Changes Are Now In Effect
The City's new changes to the Vacation Rental License Program Ordinance are now in effect. These changes apply to all City properties which currently have a Vacation Rental License, as well as those property owners who are currently using their property as a vacation rental.
To assist property owners with meeting compliance deadlines, the City hosted multiple virtual question and answer sessions in February and March 2021. Staff was on-hand to answer questions related to the vacation rental license program, licensure, inspections requirements and more. You can watch the meeting videos by clicking the links below.
Tuesday, February 23 • 11:00 a.m. to 3:20 p.m. • Watch the recording
Tuesday, February 23 • 5:00 p.m. to 8:00 p.m. • Watch the recording
Monday, March 15 • 5:00 p.m. to 7:30 p.m. • Watch the recording
Monday, March 29 • 10:00 a.m. to 10:45 a.m. • Watch the recording
For more information on the new rules, click here to visit the Vacation Rental License Program webpage. For additional assistance, please contact the Office of Treasury via email at vrl@hollywoodfl.org.
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Upcoming BrowardUP Programming
In addition to Broward College's popular health science courses, BrowardUP is pleased to be offering upcoming remote/online classes in the following areas:
- AWS Cloud Computing
- Project Management
- Process Improvement
- Front Desk Representative
- Supply Chain Customer Service Operations
- And More!
New courses are continually being added. Visit the BrowardUP website today!
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BrowardUP Rapid Credentials Programs
All programs are FREE and take under one year to complete • Eligible students will receive free laptops!
Click here to learn more and apply: BROWARD.EDU/RAPIDS
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The City of Hollywood urges its business community to evaluate the Short-Time Compensation Program in an effort to curtail major layoffs.
The Short-Time Compensation program helps employers retain their workforce in times of temporary slowdown by encouraging work sharing as an alternative to layoff. The program permits prorated reemployment assistance benefits to employees whose work hours and earnings are reduced as part of a Short-Time Compensation Plan to avoid total layoff of some employees. Apply here.
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Florida Small Business Emergency Loan Program
Currently, the DEO is not accepting applications for the Emergency Bridge Loan Program. If you have previously applied, check your application status below.
View Small Business Emergency Bridge Loan
Frequently Asked Questions
Check Application Status
The Florida Department of Economic Opportunity (DEO) and its emergency bridge loan partners will continue to review applications that are received online or postmarked by Monday, April 13, 2020. DEO and its Emergency Bridge Loan partners will continue to quickly and efficiently process loans for Florida businesses affected by the economic impacts of COVID-19 until available funds are expended.
For questions regarding the loan program, please contact DEO toll-free at 833-832-4494 or email FloridaBusinessLoanFund@deo.myflorida.com.
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Greater Hollywood Chamber of Commerce
Upcoming GHCC Programs & Content: Webinars and online classes, provided by GHCC members and experts, can be viewed here.
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Hospitality Industry Resources
The Greater Fort Lauderdale Convention and Visitors Bureau has compiled resources to assist the hospitality industry affected by COVID-19.
Attractions, tours, restaurants and any tourism business providing virtual tours, learning experiences, cooking demonstrations, entertainment, musical performances, etc. through videos or social media live streams, may fill out this form to be included in the Virtual Vacation Experiences page.
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Greater Fort Lauderdale Alliance
Businesses can request a virtual meeting with the Alliance regarding business preservation assistance, including low- or no-interest loan opportunities and short time compensation for employers. Additionally, the Alliance has compiled business resources here.
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Additional Online Resources
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Links to these established programs can be found on the City’s Economic Development website. Please continue to monitor www.hollywoodfl.org and www.choosehollywoodfl.com for the latest updates.
Economic Development Division
Raelin Storey, CMED Director
Herb Conde-Parlato, Economic Development Manager
Marina Melo, Economic Development Representative
Janelle Richards, Economic Development Marketing Coordinator
Community Redevelopment Agency - Beach & Downtown Districts
Jorge Camejo, Executive Director
954.924.2980