Support small businesses in Hollywood this holiday season by making plans to do some of your holiday shopping on Small Business Saturday during the Thanksgiving weekend. Small Business Saturday was launched in 2010 by the American Express Corporation as a way to encourage people to shop at small business on the Saturday after Thanksgiving. This year the big day is November 24th. The holiday season is an important time for small businesses and many customers see the value in buying local products and services. Through the Small Business Saturday national campaign, more and more people are thinking about their buying choices. Last year alone, an estimated 108 million reported shopping at a small, independently owned businesses spending approximately $12.9 billion on the Saturday after Thanksgiving! Take advantage of this opportunity to support the small businesses in our community.